The importance of writing in UX design

Writers span the process of making a website in a unique way. In the early stages, writers work with the project's user experience (UX) designers to develop and express functionality. Sometimes this functionality can be complex or completely new, so they find ways of making it easy to understand.

Later on, writers hunt for interesting and engaging ways of expressing a brand, ideas and the information contained by the product. These words need to interface with other design elements to create a cohesive, consistent and useful experience.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.