Personas as a site design tool

As Alan Cooper – software visionary and author of The Inmates Are Running The Asylum – put it, personas are “the single most powerful design tool”. In his book, he provides a very detailed analysis of personas and I strongly recommend that if you’re interested in interaction design you get yourself a copy.

In this article though, I’d like to offer a taster of how personas should be used as a design tool. All too often, personas are whipped together based on flimsy research at the beginning of a project and then cast aside never to see the light of day again. Personas, though, are only really useful if they’re carefully devised and remain at the forefront of everyone’s mind.

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