Responsive site blends advanced technology and artisan craft

Anyone familiar with the best iPad apps for designers will know about Paper, and from the team behind that comes Pencil, a new stylus designed specifically for use with Paper. The product is described as a blend of advanced technology and artisan craft, which is just like its website.

As you scroll, the stylus opens to reveal its inner workings, from the Bluetooth chip, to the battery and 14kt gold-plated sensors in its tip giving the user the feeling that they're purchasing something special. Further down, you receive a full 360-degree view of the product that moves with you as you scroll.

Lastly, the site is a great example of responsive web design, and although some of the interactive elements aren't seen on mobile, it doesn't detract from the experience or the desire to purchase.

Words: Rich Clark

This article originally appeared in net magazine issue 251.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

TOPICS

The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.