Anyone familiar with the best iPad apps for designers will know about Paper, and from the team behind that comes Pencil, a new stylus designed specifically for use with Paper. The product is described as a blend of advanced technology and artisan craft, which is just like its website.
As you scroll, the stylus opens to reveal its inner workings, from the Bluetooth chip, to the battery and 14kt gold-plated sensors in its tip giving the user the feeling that they're purchasing something special. Further down, you receive a full 360-degree view of the product that moves with you as you scroll.
Lastly, the site is a great example of responsive web design, and although some of the interactive elements aren't seen on mobile, it doesn't detract from the experience or the desire to purchase.
Words: Rich Clark
This article originally appeared in net magazine issue 251.