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UI design pattern tips: recommendations

Once someone starts using your website or web application, they need to know where to go and how to get there at any point. If they can’t navigate through your your application easily, you’ll quickly lose them. Thus, designing effective navigation in your web application is crucial.

In this series for Creative Bloq, Chris Bank of UXPin (opens in new tab), the UX design app, discusses the importance of navigation design patterns and details examples from some of the hottest websites and web apps today.

For more examples of web design patterns (opens in new tab), download UXPin’s free e-book, Web UI Design Patterns 2014 (opens in new tab).

The problem

The user wants to know which content to view.

The solution

Show content suggestions and recommendations at various points to help the user browse through your content.

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(opens in new tab)

Using the information from the user’s profile preferences or their past interactions in the app, Facebook, Eventbrite, Spotify and Yelp among many others generate tailored recommendations for their users to help them discover new and related content or connections.

These recommendations can come in the form of 'popular' or 'recently posted' items. Facebook provides 'related' pages based on the user's interactions with posts in their timeline as well as a more dedicated recommendations section where users can discover new pages and people to follow.

Click the image to see a larger version

Click the image to see a larger version
(opens in new tab)

The stream of content available to users can be endless especially in social web apps that feature user-generated content; providing a robust recommendations engine in the UI can be a great way to help them discover new content.

Words: Chris Bank (opens in new tab)

Chris Bank (opens in new tab) is the growth lead at UXPin (opens in new tab), a UX design app that creates responsive interactive wireframes and prototypes.

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