UX design for startups: efficient design techniques

Ah, design techniques ... the exact epicentre of longstanding battles in the user experience design world. Should we wireframe? How do we create the real-deal prototype? How many deliverables are too much? Should we create any deliverables at all? Should designers know how to code? The fight goes on endlessly. It’s easy to get lost in all the arguments, especially if you’re an extremely busy entrepreneur, trying to fire up the design and amaze users.

In my experience, only two things are certain in all these discussions: they are boring and they are futile. You don’t need to engage in them to design a stunning user experience. Most probably you even shouldn’t.

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