IKEA's new Instagram game for couples could cause conflict

Ikea wants to help make your home more equal, in aid of International Women's Day. The furniture giant has launched a fun game designed to assess how well household tasks are shared between your family. Well, it's fun at the beginning but whether it stays that way probably depends on the results.   

Housed on Ikea's Instagram's Stories, FiftyFifty (the game's apt name) asks you and your partner to answer a series of questions based on how you feel about your home habits. Complete with textured question cards, which move and spin around the page, the game's questions aim to get the conversation flowing about how equal things really are at home. Want to create your own vectors? Try these Illustrator tutorials.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.