Adobe Photoshop Camera: Free new app will transform your Insta feed

Photoshop camera
(Image credit: Adobe)

Creatives everywhere have been waiting for Photoshop on their phones for a long time, and Adobe has finally released Photoshop Camera on Android and iOS devices. Although it may not be exactly what professionals have been yearning for in terms of bringing Photoshop's capabilities to the small screen, it's a fun app that will have its uses – especially for social media users.

Photoshop Camera (now out of beta) is powered by Adobe’s Sensei AI, and gives users "real-time Photoshop-grade magic right from the viewfinder" with its powerful effects and filters. Essentially, it uses the AI technology to add flashy lens effects (you'll definitely want the best camera phone to fully enjoy this), and though you can do some basic photo-editing, it's limited to exposure, contrast, saturation and so on.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.