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NHS partners with Amazon to offer health advice via Alexa

Amazon Echo Dot
(Image credit: Amazon)

In a world-first, Amazon has partnered with the UK's health service, the NHS. From this week, its voice-controlled device, Alexa, will give out health advice, and answer common questions such as 'Alexa, how do I treat a migraine?' and 'Alexa, what are the symptoms of chickenpox?' 

In response to health-related queries, Alexa will now search the NHS Choices website for health information (and there you were thinking Amazon was all about Prime Day deals (opens in new tab)). The aim is to ease pressure on the NHS and help those who can't easily access information on the internet – such as the elderly or blind people. 

Will this partnership with Amazon really end up easing pressure on the health service, or will it lead to data protection issues and misdiagnoses?

As we've previously explored, the use of voice interfaces is one of the fastest growing web design trends (opens in new tab) in recent years, but so far the news has been met with concerns over the appropriateness of using Alexa to deliver this kind of important and sensitive information. Will this partnership with Amazon really end up easing pressure on the health service, or will it lead to data protection issues and misdiagnoses?

The health secretary, Matt Hancock, was optimistic about the partnership: “Technology like this is a great example of how people can access reliable, world-leading NHS advice from the comfort of their home, reducing the pressure on our hardworking GPs and pharmacists,” he said.

Of course, users wouldn't normally be able to access Alexa if they didn't already have an Amazon device such as Amazon Echo (see our guide to Amazon devices (opens in new tab)), but The Department of Health has said that access will be given through a free app. 

On Twitter, the reaction was mixed (okay, we mean negative), with users citing all sorts of concerns, including the functionality of Alexa, data protection worries – no doubt referencing this year's news that Amazon employees listen to recordings in order to develop new services – and questioning the government's priorities.

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Others joked about the potential implications of people relying on Alexa for health advice. 

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The deputy leader of the Labour party, Tom Watson, spoke about the dangers of mixing NHS data with big tech companies.

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While others pointed out that Alexa dealing with queries isn't much different to typing them into Google.

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According to the BBC (opens in new tab), talks are also underway to set up similar partnerships with other companies, such as Microsoft. Which shows that yet again, Amazon is leading the way. Whether or not it will be able to really help those with minor health complaints remains to be seen.

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Rosie Hilder
Rosie Hilder

Rosie Hilder is Creative Bloq's Acting Editor. After beginning her career in journalism in Argentina – where her blogging prowess led her to become Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on art and design magazines, including Computer Arts, 3D World and Paint & Draw, and got the 'Apple bug' when working on US title, Mac|Life. In 2018, she left the world of print behind and moved to Creative Bloq, where she now takes care of the daily management of the site, including growing the site's reach through trying to please the Google Gods, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves ours readers as best it can. Her interests lie in branding and illustration, tech and sexism, and plenty more in-between.