Amazon Prime Day 2023: Big Deal Days dates revealed, and early deals expected

Yes. Amazon's second sale event falls on October 10-11, and is intended as a competitor to Black Friday. Apparently, it will be the same format as Prime Day in July, with a number of brands confirmed to take part including Dyson, Sony and LG. Of course, we expect there also to be big discounts on Amazon tech, such as the Kindle, and services like Audible.

It's worth noting that the sale patterns for the October event are slightly different from the July Prime Day, with the October event bringing significantly fewer major discounts. However, in the seven years that we've covered Amazon Prime Day in July and the couple we've covered in October, the biggest discounts are always on Amazon devices. That's not to say that there aren't deals to be had on great creative products like drawing tablets or Apple iPads (take a look at the best Apple deals of last year below). 

But it makes sense if you think about it. Amazon produces all it's own devices, and so is able to lower the prices as it see fits, and often they're at a decent retail price to start with. So, if you want to make a killing on Echos, Kindles and like, you're in luck. 

Often, yes. Certainly in July. And we imagine it will be a similar situation for this October. For our audience of digital creatives, these other discounts can be the best deals to be had. Don't get us wrong, Amazon often offers some hefty discounts on Wacom tablets, iPads, and MacBook laptops. But so do retailers such as Best Buy, B&H Photo, and Walmart. 

We cover them all. Our aim is to get the best deals in front of you, wherever they originate. So this year you'll find many non-Amazon Amazon Prime deals here on Creative Bloq. 

It's a good question. If you just search for deals this Prime Day, you will, unfortunately, find many small discounts being presented as MASSIVE SAVINGS. That's because many retailers are guilty of presenting the start price of a product as the original retail price, even if that product hasn't been sold at the original retail price for months. That means it can look like you're saving more than you really are. 

How can you tell when this is happening? We will tell you! We provide complete transparency when we cover Amazon Prime Deals (or any deals for that matter). We do our research and find out the actual average starting price of a product, and so tell you the exact amount of money you'll be saving. 

We also don't report on crap deals! We will have tested and reviewed the vast majority of products we report on this Amazon Prime Day. And if we haven't had hands on experience, we'll say that, and instead we'll have read several reviews to make sure they're top notch.

Yes and no. Many of the best Amazon Prime Day deals, especially on Amazon devices, will require a Prime account. But if the best deals on, say, an M2-chipped iPad Pro (2022) are found over at Best Buy, you can just go straight there. We'll be covering them all to save you doing the leg work. 

To confuse matters, there will be deals to be had over at Amazon even if you don't have a Prime account. So for us, the best approach is to get a free 30-day free trail of Amazon Prime for the proposed dates 10-12 July, so you don't miss anything. Then you can always cancel your account afterwards.