Amazon Prime Day 2023: Big Deal Days dates revealed, and early deals expected

Best Prime Day deals
(Image credit: Future)

It's official – there's a second Amazon Prime sale this year, and it's called Amazon Big Deal Days. Catchy, right? Arguably the biggest event in the run up to Black Friday, Amazon launched its second sale a couple of years ago – and this year it'll be held on October 10-11. 

It's good news if you don't want to wait until Black Friday itself to bag yourself some new creative kit. But we advise you to manage your expectations as the deals on creative tech aren't historically mind-blowing in the Fall (October) event. However, there's always hope that they'll be better this year, and we'll be right here to spot any offer you need to know about. Plus, we'll be giving buying advice via our live blogs and roundup posts so you'll know you won't be getting a bad deal. 

Want to know more about Amazon Prime Day 2023? Read on for more info, including sale predictions and what we really think about Prime Day in 2023 (Big Deals Day).

Remember, to make the most of the majority of Amazon Prime Day 2023 deals, you'll need to have an Amazon Prime account. If you want to go ahead and open an account, find out exactly what you get with Amazon Prime, or just get a 30-day free trail, and benefit from all the benefits at no extra cost.

Amazon Prime Day 2023: Everything you'll need to know

Is there another Prime Day 2023?

Yes. Amazon's second sale event falls on October 10-11, and is intended as a competitor to Black Friday. Apparently, it will be the same format as Prime Day in July, with a number of brands confirmed to take part including Dyson, Sony and LG. Of course, we expect there also to be big discounts on Amazon tech, such as the Kindle, and services like Audible.

What products have the best Amazon Prime Day deals?

It's worth noting that the sale patterns for the October event are slightly different from the July Prime Day, with the October event bringing significantly fewer major discounts. However, in the seven years that we've covered Amazon Prime Day in July and the couple we've covered in October, the biggest discounts are always on Amazon devices. That's not to say that there aren't deals to be had on great creative products like drawing tablets or Apple iPads (take a look at the best Apple deals of last year below). 

But it makes sense if you think about it. Amazon produces all it's own devices, and so is able to lower the prices as it see fits, and often they're at a decent retail price to start with. So, if you want to make a killing on Echos, Kindles and like, you're in luck. 

Do other retailers also offer 'Prime Day' deals?

Often, yes. Certainly in July. And we imagine it will be a similar situation for this October. For our audience of digital creatives, these other discounts can be the best deals to be had. Don't get us wrong, Amazon often offers some hefty discounts on Wacom tablets, iPads, and MacBook laptops. But so do retailers such as Best Buy, B&H Photo, and Walmart. 

We cover them all. Our aim is to get the best deals in front of you, wherever they originate. So this year you'll find many non-Amazon Amazon Prime deals here on Creative Bloq. 

Is Amazon Prime Day 2023 worth it?

It's a good question. If you just search for deals this Prime Day, you will, unfortunately, find many small discounts being presented as MASSIVE SAVINGS. That's because many retailers are guilty of presenting the start price of a product as the original retail price, even if that product hasn't been sold at the original retail price for months. That means it can look like you're saving more than you really are. 

How can you tell when this is happening? We will tell you! We provide complete transparency when we cover Amazon Prime Deals (or any deals for that matter). We do our research and find out the actual average starting price of a product, and so tell you the exact amount of money you'll be saving. 

We also don't report on crap deals! We will have tested and reviewed the vast majority of products we report on this Amazon Prime Day. And if we haven't had hands on experience, we'll say that, and instead we'll have read several reviews to make sure they're top notch.

Do you need a Prime account for Prime Day?

Yes and no. Many of the best Amazon Prime Day deals, especially on Amazon devices, will require a Prime account. But if the best deals on, say, an M2-chipped iPad Pro (2022) are found over at Best Buy, you can just go straight there. We'll be covering them all to save you doing the leg work. 

To confuse matters, there will be deals to be had over at Amazon even if you don't have a Prime account. So for us, the best approach is to get a free 30-day free trail of Amazon Prime for the proposed dates 10-12 July, so you don't miss anything. Then you can always cancel your account afterwards. 

Not a Prime member yet? Select one of the following options and make the most of Amazon Prime Day 2023... 

Beren Neale
Edom Editor

Beren has worked on creative titles at Future Publishing for over 13 years. Cutting his teeth as Staff Writer on the digital art magazine ImagineFX, he moved on to edit several creative titles, and is currently the Ecommerce Editor on the most effective creative website in the world. When he's not testing and reviewing the best ergonomic office chairs, phones, laptops, TVs, monitors and various types of storage, he can be found finding and comparing the best deals on the tech that creatives value the most.