Is Apple's new AR logo hiding a secret?

Apple logo 915
(Image credit: Greg Joswiak on Twitter)

Alongside an announcement for Time Flies, a virtual event being held on Tuesday 15 September at 10am PT, Apple has released a brand new, AR-generated logo, which morphs and moves. Viewable on an iPad or iPhone via the event website, the logo changes from the Apple logo into the date of the event – and you can make it appear in real-life, anywhere you like, thanks to AR technology.

Apple's new design shows the sort of innovation that goes into the best logos, even though the logo doesn't actually tell us much about the event itself... or does it? See it below to decide for yourself.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.