Is Apple's new AR logo hiding a secret?

Apple logo 915
(Image credit: Greg Joswiak on Twitter)

Alongside an announcement for Time Flies, a virtual event being held on Tuesday 15 September at 10am PT, Apple has released a brand new, AR-generated logo, which morphs and moves. Viewable on an iPad or iPhone via the event website, the logo changes from the Apple logo into the date of the event – and you can make it appear in real-life, anywhere you like, thanks to AR technology.

Apple's new design shows the sort of innovation that goes into the best logos, even though the logo doesn't actually tell us much about the event itself... or does it? See it below to decide for yourself.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.