1. Quick links
2. MacBook deals: US
4. iPad deals: US
5. Apple Watch, AirPods: US
6. MacBook deals: UK
7. iPad deals: UK
8. Apple Watch, AirPods: UK
9. What to know
Apple Black Friday deals are in full swing, with record low prices on new M3 MacBooks, iPads and Apple Watch Series 9 – and older models too. We're tracking the best prices on big ticket devices and accessories like AirPods and Apple Pencils by combing all major retailers with our eyes and our price comparison widgets, and we're linking to all of the best deals on this page.
There are deals on the brand new Apple Watch Series 9 with $70 off at Amazon and the even newer M3 MacBook Pro with up to $200 off ). We'll be updating the details below daily as we track Apple Black Friday deals through the sales period and we'll be providing expert analysis of price history and product specs to help you decide when a deal is decent. For deals on Apple laptops specifically, also see our page on MacBook Black Friday deals.
Apple Black Friday quick links
Apple Black Friday retailers in the US
- Amazon: $290 off the newest MacBook Air
- B&H Photo: $200 off new M3 MacBook Pro
- Best Buy: Save big on AirPods Max
- Walmart: $50 off Apple Watch Series 9
- Adorama: 50% off iMac 27
- Apple: $200 gift card on selected
Apple Black Friday retailers in the UK
- Amazon: £149 off MacBook Pro M3
- Very: Up to $495 off MacBooks
- Currys: £60 off Apple Watch SE
- Laptopsdirect: Big savings on Apple laptops
- Apple: £160 gift card on selected products
Apple Black Friday US Mac deals
Apple Black Friday US iPad deals
Apple Black Friday US Apple Watch, AirPods and more
Apple Black Friday UK Mac deals
Apple Black Friday UK iPad deals
Apple Black Friday UK Apple Watch, AirPods and more
Apple Black Friday: What you need to know
When to Apple Black Friday deals start and end?
Black Friday is on Friday November 24, but most retailers started their Apple Black Friday 2023 discounts at least a week early. The best deals usually end on the Monday after Black Friday, which is known as Cyber Monday. This falls on Monday November 27 this year.
Does Apple do Black Friday deals?
In short: no. While Apple is happy to let third-party retailers discount its gear, you won't find any direct Apple Black Friday or Cyber Monday deals at the Apple Store. Instead, it will be offering Apple Black Friday gift cards that can be redeemed against later purchases.
The maximum Apple Black Friday gift card you can claim is worth $250 / £250, but you'll need to buy one of its more expensive products to qualify for that. Generally, they're not such a great deal considering that we're seeing some direct savings that are worth as much the gift card, but the official Apple Black Friday offer can sometimes work in your favour if you know you're definitely going to want to buy another Apple product down the line.
How to get the best Apple Black Friday deals
Huge Apple Black Friday discounts are usually on older kit, or products released earlier in the year. Apple kit tends to hold its value very well, and though more serious savings have been spotted from time to time, we're not usually talking about massive discounts. But if you want to pay a little bit less than the full retail price for some new Apple gear, then Black Friday's your best opportunity.
To get the best Black Friday Apple deal, decide in advance what hardware you're after and how much you want to spend. For the best deals without having to trawl through retailers, stick with us. We'll be updating this page with direct links to all of the best Apple Black Friday deals for 2023 as and when they go live.
There have already been some record-low prices on the MacBook Pro and Air M2 ranges, but even savings on the new MacBook M3 which was only released this month. this month. We're also seeing some good prices on iPads and solid if predictable savings on AirPods and Apple Watch.
How do I know if a deal is good?
With so many retailers pushing Apple Black Friday deals, it can be hard to pinpoint which are the best discounts, and what really is considered a good deal. You have to be careful during these big retail events and ensure that sellers haven't just hiked up the retail price to make it seem like a discount.
That's where we come in: we use price comparison tools to track price history, and compare the current prices across different retailers. During Black Friday these will fluctuate so we'll be regularly checking and updating. And we will link you directly to savings so you know the offer is the real deal.
It never hurts to know the current RRP of each model – our iPad generations article, Apple Watch generations post and Apple Pencil prices guides will help with this.
How do we choose the deals to include in this guide to Apple Black Friday deals
We've been reviewing Apple products and tracking their prices for over a decade, so we're clued up on which Apple products are worth investing in and how much they cost. To select the deals to include in this round up, we track the prices of Apple gear that we have reviewed and tested, comparing prices across all major retailers in the US and UK. We usually only highlight a deal that represents at least 5 per cent off Apple's own retail price.