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Apple Black Friday 2021: Everything you need to know

Apple Black Friday
(Image credit: Future)

Apple Black Friday 2021 is fast approaching, and it's one of the best times of the year to get a great discount on Apple's notoriously expensive product range. Considering that Apple has just released a bunch of new devices, including two new iPads, a standard iPad and an iPad mini, four versions of the iPhone 13 and the Apple Watch 7, we may be in for some great Apple Black Friday deals this year. And if last year is anything to go by, we may even see some discounts on these latest products over the Black Friday and Cyber Monday weekend.

When new products come in, older offerings are often discounted, especially over Black Friday, so you may be able to get some cheap Apple Black Friday deals on older versions of the iPad, iPhone or Apple Watch. This is great news for those who don't mind not having the latest model, as the spec difference between the newest iPad and the older one, isn't that big, for example. But the older product is much more likely to see discounts over Apple Black Friday (yes, that's a thing now, just go with it). 

In this article you'll find everything you need to know to get all the best Apple Black Friday deals this year, including direct links to the best deals, so get this page bookmarked and check back to avoid missing out. In the meantime, head over to our best Apple deals page for all the best year-round offers on Apple products. 

Apple Black Friday: When is it?

The Black Friday weekend starts immediately after Thanksgiving in the US, meaning that Apple Black Friday 2021 falls on 26 November. Cyber Monday comes a couple of days later on 29 November.

Those are the official dates, but the reality is that we often start to see Black Friday Apple deals and Apple Cyber Monday deals cropping up earlier than that. Some retailers use the entire month of November to offer discounts, especially if they need to lose older stock. That said, most save the biggest headline Apple deals for the official Black Friday weekend, so you have to weigh up whether to hold out for bigger Apple savings. 

Does Apple have Black Friday sales?

Apple does join in with Black Friday, but not in the same way that other companies or retailers do. Instead of offering discounts on its devices, it usually offers Apple Black Friday gift cards. Basically, if you spend money at the Apple store, you get a gift card that you can redeem at the Apple store at a later date. 

Last year, you could get an Apple Black Friday gift card worth up to $200 / £160, but you had to buy a MacBook to get the top gift card. The upshot is if you're looking for an Apple Black Friday discount, you're generally better off looking at other retailers that sell Apple products rather than heading directly to Apple itself.

How to get the best Apple Black Friday deals

The Apple Black Friday sale is one of the best times of year to get the biggest discounts on Apple gear. Apple kit holds its value incredibly well, which means finding big offers is tricky, but we still expect most of Apple's products, except perhaps the very newest, to see some form of discount over Apple Black Friday. The discounts are often modest, but having said that even a discount of just a few per cent in an Apple Black Friday deal can mean a decent saving that's worth snapping up if you can find it

In terms of where to find the best deals, as we said, don't bother heading to the Apple Store itself unless you want an Apple Black Friday gift card (to spend in the future at the Apple Store). Almost all of the best Apple Black Friday deals come from third-party retailers. Amazon, Curry's and B&H Photo offered some of the biggest discounts last year, which included dropping the price of the all-new MacBook Pro and MacBook Air by almost 10 per cent. 

We'll be providing direct links to all of the best Apple Black Friday deals for 2021 right here on this page, but if you want to go hunting for deals yourself, these retailers should be your first port of call. See below for a full list of the retailers that we'll be keeping an eye on for Apple Black Friday and Apple Cyber Monday deals. 

We'll be updating this page in the run-up to the big event, as well as during Black Friday itself, so bookmark it and keep checking back to ensure you don't miss any Apple deals. If you have the time to hunt out deals for yourself, the retailers listed below are the best places to check (the links below will take you straight to their Apple products). Meanwhile, scroll down further to see the best current deals on Apple products.

  • Amazon: Expect big savings on iPads, MacBooks, and more
  • AO: Often offers strong deals on iPhones
  • Best Buy: Look for deals on MacBooks, Apple Watches and AirPods
  • B&H Photo: Expect deals across the entire Apple device range
  • Currys PC World: Look to save on various Apple products
  • John Lewis: Often offers tempting offers on MacBooks, iPads and iPhones 
  • Laptops Direct: Expect to save on MacBooks, iPads and iPhones
  • VeryFrequent deals on MacBooks, iPads, AirPods, Apple TV and accessories
  • Walmart: Look for deals across a range of Apple products

Advance Apple Black Friday Deals: iPads

There were some good Black Friday deals to be had on the iPad in 2020 – with £50 off the 2019 iPad, and also the odd $30 off the iPad Air. With the newer iPads having just been announced, we'd expect bigger discounts this year on older models, especially the iPad mini 5. You can see the best current deals below.

The best advance Apple Black Friday iPad deals in the US

The best advance Apple Black Friday iPad deals in the UK

Advance Apple Black Friday Deals: MacBooks

Last year, the MacBook Pro saw savings of around $60 over the Black Friday/Cyber Monday period, and there was up to £107 off at Amazon UK, taking the price to just £1,192. This was better than expected at the time because the M1 machine was so new, so we'd expect to see bigger savings this year. 

We also saw savings on older models last year, including the 16-inch MacBook Pro (2020), which had £200 off at Currys, taking it to £1,049. Older MacBook Airs, such as the 2020 model, saw big discounts, too including $170 off at B&H Photo, taking the price down to $929 last year. Fingers crossed for something similar this year. You can find the best current deals below.

The best advance Apple Black Friday MacBook deals: US

The best advance Black Friday MacBook deals: UK

Advance Apple Black Friday Deals: AirPods

Apple AirPods Black Friday deals don't tend to offer huge discounts, but last year we saw $20 off the AirPods Pro, taking the price down to $229.99 at Best Buy. There are often discounts on older AirPods, so keep an eye out for those if you don't need the latest version.

The best advance Apple Black Friday AirPods deals: US

The best advance Apple Black Friday AirPods deals: UK

Advance Apple Black Friday Deals: Apple Watch

Last year, we saw some decent Black Friday deals for Apple Watch on older models, such as the Apple Watch Series 3 and 4. Walmart even had a Black Friday Apple Watch deal with $70 off the Series 6. With the new Apple Watch having just been announced, there's a good chance we might get some decent Black Friday or Cyber Monday Apple Watch deals this year, especially on older models. You can see the best current prices on a range of models below.

Advance Apple Black Friday Deals: iPhone

In terms of the iPhone, the country you're in and the carrier and contract you want to go with will determine the type of discount you can get. We're already seeing some deals on the brand new iPhone 13 Pro – Verizon are offering it for free – so that bodes well for anyone looking for an older iPhone, too. 

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Rosie Hilder

Rosie Hilder is the acting editor of Creative Bloq. Before joining the CB team in 2018, she worked on a range of print titles, including Time Out Buenos Aires, Computer Arts, 3D World, Paint & Draw and Mac|Life. Her interests lie in branding and illustration, tech and sexism, and plenty more in-between. This year, she was delighted to be invited to join the judging panel on the Brand Impact Awards.