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Apple Prime Day deals 2021: When and how to get the best discounts

Apple Prime Day deals: Quick links

Already thinking about Apple Prime Day deals? That's not entirely surprising. Amazon Prime Day came incredibly late last year, but when it did finally arrive it brought with it some incredible discounts on the brand new M1 MacBook Pro and MacBook Air.

While nobody (outside of Amazon at least) knows when Amazon Prime Day 2021 is likely to happen, assuming it returns to its regular schedule this year we can probably expect it to happen on Monday 12 July and Tuesday 13 July. Of course it may get pushed back again thanks to coronavirus, so it's impossible to forecast with any degree of certainty. Amazon tends to announce official Prime Day dates about two weeks in advance, so we'd expect to hear something by the end of July 2021.

If you can't wait for Apple Prime Day deals (never mind Apple Black Friday deals), we've found the best current discounts on iPads, MacBooks, AirPods and more; scroll down to see what's on offer right now.

Apple Prime Day deals: get a free 30-day trial

If you want to take advantage of Apple Prime Day deals you'll need to be an Amazon Prime member. Luckily you can sign up for a no-strings-attached 30-day free trial to see if it's your thing. Hold your horses, though! You don't want to sign up now if you have an eye on actual Prime Day deals. Wait instead until just before Prime Day and you can get all the deals you want, then cancel before the trial period is up.

Apple Prime Day: the best deals available now

Apple Prime Day iPad deals

Apple Prime Day 2020 was an impressive one for iPad deals, more so than we imagined, in fact, with huge discounts on 2020 models included in the line up. There'll doubtless be some more serious savings to be had on Prime Day 2021, but for now here are the best discounts to be had at the moment. 

Best Apple iPad deals: US

2020 Apple iPad Pro, 12.9-inch, Space Gray: $1,099 $999 at Amazon
Save $100:
A discount on a brand new iPad Pro isn't something you see every day, and a whole $100 off is really worth taking notice of. This is a 256GB model with wi-fi only, and it can be yours right now for just under $1,000.View Deal

New Apple iPad Air, Space Gray: $599 $569.99 at Amazon
Save $29.01: The latest iPad Air is almost as good as the iPad Pro, and while the discount on this model (with 64GB and wi-fi only) isn't exactly enormous, it's a pretty good sweetener. We'd probably want a little more storage, but who's complaining?View Deal

2020 Apple iPad Pro,11-inch, Space Gray: $899 $849.99 at Amazon
Save $49.01:
Another decent deal on an iPad Pro at Amazon. This 11-inch model comes with 256GB and again it's wi-fi only, but tethering it to your iPhone's so easy, why bother with a more expensive cellular model?View Deal

Best Apple iPad deals: UK

New Apple iPad Pro, 12.9-inch, Space Grey: £1,069 £1,010 at Amazon
Save £59:
This is pretty much the same deal on a 12.9-inch iPad Pro as the one the Americans are getting. 256GB and wi-fi only; would it have killed them to take just a little bit more off the price and get it under that £1,000 psychological barrier?View Deal

New Apple iPad Air, 10.9-inch, Wi-Fi, 64GB, Space Grey: £579 £556 at Amazon
Save £23:
Again, a very similar deal to the current US one on this 12.9-inch iPad Air. Not the biggest discount you're likely to see and we'd expect a better offer once Prime Day comes around, but if you can't wait then you should definitely go for it.View Deal

Apple iPad mini, 7.9-inch, Wi-Fi, 64GB, Space Grey: £399 £379.97 at Amazon
Save £19.03:
A nice little discount on the most petite member of the iPad range. If you get a first generation Apple Pencil to go with it, the iPad Mini's an unbeatable digital sketchbook that you can take absolutely anywhere.View Deal

Apple Prime Day MacBook deals

A winning combination of style and substance, the MacBook Pro, in particular, is a dream purchase for many creatives. But it doesn't come cheap, so if there's an Apple Prime Day deal to be had, it's well worth looking into. Here are the best MacBook deals available now. 

New Apple MacBook Pro 13-inch with Apple M1 Chip: $1,499 $1,399 at Amazon
Save $100
: Imagine having paid full price for an M1 MacBook Pro. It feels like there have been deals available for it ever since it launched, and right now you can get this 13-inch model with 8GB RAM and 512GB SSD for $100 off.View Deal

New Apple MacBook Pro 16-inch: $2,799 $2,499 at Amazon
Save $300:
There's no M1 in this 16-inch MacBook Pro, but $300 off the asking price makes that a lot more forgivable. It still packs a punch thanks to its 2.3GHz Intel Core i9 processor, plus 16GB RAM and 1TB storage, and it comes in Space Gray.View Deal

New Apple MacBook Pro 13-inch with Apple M1 Chip: £1,299 £1,189 at Amazon
Save £110:
While Americans can get $100 off an M1 MacBook Pro, here we can get a tasty £110 discount. This is a 13-inch model, with 8GB RAM and 256GB SSD in Space Grey; you'll probably want to spend the $110 you've saved on extra storage.View Deal

Apple MacBook Pro 16-inch: £2,799 £2,470 at Amazon
Save £329:
Another slightly more generous deal than the Americans are getting on this UK 16-inch MacBook Pro. It has an 8-Core Intel Core i9 processor with 16GB RAM and 1TB Storage, and it comes in Space Grey.View Deal

Apple Prime Day Apple Pencil deals

Finding a discount on an Apple Pencil, both 1st and 2nd generation, is rare. But guess what? There's a pretty good deal going on the 1st gen Pencil right now, and maybe we'll see more when Prime Day 2021 comes around.

Apple Pencil (1st generation): £99 £86.84 at Amazon
Save £12.16:
It's kind of surprising that the original Apple Pencil has held its price for so long, but hey, that's Apple! This is still the second-best stylus you can get for the iPad, and definitely worth grabbing at this price.View Deal

Apple Amazon Prime Day Apple Watch deals

The current model is the Apple Watch 6, so we're expecting some significant deals on older Apple Watches, in particular the Apple Watch 5 and Apple Watch 3, which remain very desirable purchases even if they're not the latest model. The early Amazon Prime Day Apple Watch deals are quite sparse – find the best offers to date below. 

New Apple Watch Series 6: $399 $379 at Amazon
Save $20:
There aren't many discounts to be had on the new Apple Watch Series 6, but if you're keen to own one then $20 off on this model's an attractive prospect. It's a 40mm GPS model in a Space Gray aluminum case with Black Sport Band.View Deal

Apple Watch Series 3: $199 $169 at Amazon
Save $30:
The trusty Apple Watch Series 3 is still proving popular despite having been superseded three times. It has great functions for a lot less than you'll pay for more recent models, and $30 off makes it look even better. This is a 38mm GPS model in Space Gray aluminum case with Black Sport Band.View Deal

Apple Watch Series 4: £442.96 £400.59 at Amazon
Save £42.37:
Cellular Apple Watches come in a lot more expensive than GPS models, which is why we had to double-check this Apple Watch Series 4 to see if it really was a good deal. You can pick up a GPS Series 6 for less, but if you need cellular then this 40mm model in  a Space Black stainless steel case with Space Black Milanese Loop will do nicely.View Deal

Apple Amazon Prime Day AirPods deals

Apple's AirPods remain one of the company's most super-fashionable and desirable product lines, and while you'd expect that status to manifest itself in a distinct lack of discounts, we've been seeing some great deals of late. We imagine that come Amazon Prime day there could be some even sweeter deals across the range (maybe even on the ludicrously pricey AirPods Max, but fat chance of that at the time of writing), especially if Apple updates with fresh models before then.

Whether you want standard AirPods or the much better AirPods Pro (take it from us, you want the AirPods Pro), there are some great savings to be had at the moment. Here's what's available to be had right now.

Apple AirPods Pro: $249 $219 at Amazon
Save $30:
How many times do we have to tell you how great AirPods Pro are? At least this many, it seems. Active noise cancellation, transparency mode, amazing sound quality and a really comfortable fit, and $30 off at the moment.View Deal

Apple AirPods with Wireless Charging Case: $199 $159.98 at Amazon
Save $39.02:
You'd need to be really sold on wireless charging to pay full whack for a pair of AirPods with a wireless charging case. This is a much better deal, but honestly you'd be better off looking at the next one down.View Deal

Apple AirPods with Charging Case (Wired): $159 $128.98 at Amazon
Save $30.02:
How hard is it to plug in your AirPods' charging case? If you're happy to put up with that minor inconvenience then you can get these AirPods for just under $130.View Deal

Apple AirPods Pro: £249 £199 at Amazon
Save £50:
Here in the UK we have an amazing deal on the AirPods Pro right now, bringing the price down below the all-important £200 mark. It may come down further in the future, but why not get in on the fun right now?View Deal

Apple AirPods with Wireless Charging Case: £199 £159 at Amazon
Save £40:
A pair of AirPods with a wireless charging case for £159 is a great deal, no question. Seriously, though, you should pay a bit more for the AirPods Pro.View Deal

Apple Amazon Prime Day iMac deals

The iMac is a big, beautiful powerhouse of a PC that is perfect for every creative's needs, and our pick for the best computer for graphic design. But you tend to get what you pay for, and with iMacs you pay a lot. That said, there are already some cracking discounts to be had – even on the brand new 2020 iMac too.

The best iMac deals: US

New Apple iMac with Retina 5K Display: $1,799 $1,674.92 at Amazon
Save $124.08:
With a 27-inch Retina 5K display, this is a lovely-looking iMac for design work. Its 10th-generation Intel Core i5 processor should serve you well, although with just 8GB RAM and 256GB SSD it may struggle with heavyweight creative tasks. View Deal

The best iMac deals: UK

New Apple iMac with Retina 5K display: £1,999 £1,849 at Amazon
Save £150:
A very similar model to the US model above, this is again a 27-inch iMac with a Retina 5K display and a 10th-generation Intel Core i5 processor. You'll probably want more than its 8GB RAM, but this one at least has a more roomy 512GB SSD.View Deal

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