The original Apple Watch was kept secret with this ingenious disguise

Apple Watch prototype
(Image credit: Apple/Apple Demo/Future owns)

If there's one company that's known for secrecy, it's Apple. The brand famously goes to extreme lengths to protect future products from leaking (not always successfully, we might add) – and one particularly creative disguise for the then-unannounced Apple Watch has just emerged.

YouTube channel Apple Demo has got hold of an early prototype Apple Watch. But you wouldn't know it to look at it – at first glance, the device looks decidedly like a mobile phone (a retro "dumbphone" that is – we're hardly looking at one of the best camera phones here).  

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.