This Apple Watch Rolex design concept is pretty wild

Apple Watch Rolex concept
(Image credit: 4RMD via YouTube)

The design of the Apple Watch hasn't changed a whole lot over the years. Sure, bezels have shrunk and screens have grown, and the Apple Watch Ultra has taken things in a slightly more rugged direction. But what if Apple went the other way and decided to style its wearable like a dress watch?

A prolific tech concept artist has imagined the collaboration that will almost certainly never happen: Apple meets Rolex. And it's such a radical departure from the current Apple Watch that I'm not sure what to make of it. (Check out the best Apple Watch Ultra deals if you're in the market for new gear.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.