Are these OTT brand guidelines as ridiculous as they seem?

Netflix logo guideline
(Image credit: Kat Michaela)

Creating a successful brand involves more work than just coming up with a snazzy logo or a memorable slogan then calling it a day. It's all about communicating the essence of the company at every touchpoint as effectively as possible. Big companies put a lot of time and effort into this, just check out some of the meticulous design style guides behind some of the most famous brands.

However giant companies can also be guilty of over-egging their brand guidelines as well. Some great examples of these over the top and frankly bonkers design specifications were recently shared on Twitter by software engineer Kat Michaela.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.