Ever wondered why the Bacardi logo features a bat?

Bacardi logo
(Image credit: Bacardi)

Bacardi is one of the world's best-known brands of rum. We see it so often that few stop to analyse the branding until one day they suddenly ask the inevitable question, 'hold on, why is there is there a bat in the Bacardi logo?'.

The question is still coming up on Twitter today, so we thought we would elucidate. For a brand so keen on flagging up its Cuban roots, what does a bat have to do with anything? Well, no it has nothing to do with Batman. The Bacardi logo dates back over 150 years, all the way to the company's early days in the 1860s (see our tips for how to design a logo if you want to make a design that can live that long).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.