Is Balenciaga's provocative iPhone stunt a step too far?

Cracked iPhone
(Image credit: Peter Dazeley via Getty)

Unless you possess superhuman powers of care and grip, you've probably experienced the heart-in-mouth horror of dropping your phone. A cracked screen is every iPhone user's worst nightmare, or at least so we thought until Balenciaga decided to make them cool. 

The fashion brand ditched traditional paper invites for its Autumn/Winter 2022 show at Paris Fashion Week, opting instead for, er, cracked iPhones. Because of course it did. (If your own iPhone is cracked and you feel like upgrading, check out the best iPhone 13 deals). 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.