Britain's favourite crisps get patriotic redesign

Bags of Walkers crisps

When you think of good ol' Blighty, then perhaps images of Big Ben, red phone boxes and the Union Flag spring to mind. And when your everyday Brit thinks of crisps, chances are they think of Walkers. As part of a rebrand, Walkers has now brought the worlds of British icons and potato snacks together to strengthen its connection with shoppers.

Designed in partnership with PepsiCo and Vault49, the Walkers redesign sees the packets of its core range of flavours get a patriotic new look that packs a modern, premium feel. Unveiled yesterday, the packaging design for the crisps sees the distinctive red and yellow Walkers logo drop from the top of its bags to sit squarely in the middle.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.