Can you spot the hidden trick in the new Multiply logo?

Multiply logo
(Image credit: Ragged Edge)

Multiply is the financial app you've never heard of. And Ragged Edge is here to change all that, as it has recently rebranded the UK's first FCA-approved AI app. The service provides free, automated financial advice, and its new tongue-in-cheek visual identity promises to propel it to new heights. 

The concept is pretty simple, the app is called Multiple and so Ragged Edge went for rabbits, because erm... rabbits multiply. But simplicity is memorable (as our logo design guide shows), and we think this works. The refreshed logo also includes some neat little details, like the rabbit ears formed in the negative space of the 'M'. It's perhaps a slight stretch, but we like it. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.