Clever branding puts a smile on lab-grown meat

Fork & Good logo and branding
(Image credit: Fork & Good / Mother Design)

Lab-grown meat has some stigmas to overcome if it's to cross into the mainstream. It might be more ethical – maybe – but it's expensive, and the sci-fi-ness of the whole concept puts a lot of people off. Mother Design took on the tall task of trying to break through that squeamishness and make cultured meat more palatable. 

The branding studio was tasked with creating the new logo and branding for the cultivated meat startup Fork & Good, and it's come up trumps with a bold but approachable identity that draws on tradition. Take a butcher's at this (and see our pick of the best branding books if you're looking for inspiration)

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.