Clever branding puts a smile on lab-grown meat

Fork & Good logo and branding
(Image credit: Fork & Good / Mother Design)

Lab-grown meat has some stigmas to overcome if it's to cross into the mainstream. It might be more ethical – maybe – but it's expensive, and the sci-fi-ness of the whole concept puts a lot of people off. Mother Design took on the tall task of trying to break through that squeamishness and make cultured meat more palatable. 

The branding studio was tasked with creating the new logo and branding for the cultivated meat startup Fork & Good, and it's come up trumps with a bold but approachable identity that draws on tradition. Take a butcher's at this (and see our pick of the best branding books if you're looking for inspiration)

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A writer and translator, he also works as a project manager at London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing photography, video content, graphic design and collaterals for the hospitality sector. He enjoys photography, particularly nature photography, wellness and he dances Argentine tango.