Why Coca-Cola's bold new logo campaign was both uncomfortable and rewarding for the brand

Hand-drawn Coca-Cola logo
(Image credit: Coca-Cola)

The Coca-Cola logo is one of the most recognisable designs in the world, but it certainly isn't one of the simplest. While many of the best logos are clean, minimal affairs, the Coca-Cola wordmark is a flowing, cursive delight. Which means it isn't the easiest design to replicate.

In a wholesome new campaign, Coca-Cola is embracing the imperfection of recreated Coca-Cola logos from across the world – and it's even slapping some of the dupes on the cans themselves. (If you're looking for more design inspiration, check out the best cursive fonts.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.