This Coca-Cola poster raises many, many questions

Coca-Cola is undisputedly an iconic brand. The fierce logo, instantly recognisable font, ever-so-particular colour palette – and, of course, that '90s Diet Coke ad. But the beverage giant just masterminded a campaign that's left many creatives scratching their heads in bewilderment. We're with them on this.

The furore focuses on a poster advertising a Zero Sugar version of Cherry Coke, which raises an abundance of puzzling questions with its choice of words. It seems Coca-Cola has missed the mark on this one (which won't make it onto our poster designs roundup). Can you spot the problem?

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.