This Coca-Cola poster raises many, many questions

Coca-Cola is undisputedly an iconic brand. The fierce logo, instantly recognisable font, ever-so-particular colour palette – and, of course, that '90s Diet Coke ad. But the beverage giant just masterminded a campaign that's left many creatives scratching their heads in bewilderment. We're with them on this.

The furore focuses on a poster advertising a Zero Sugar version of Cherry Coke, which raises an abundance of puzzling questions with its choice of words. It seems Coca-Cola has missed the mark on this one (which won't make it onto our poster designs roundup). Can you spot the problem?

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.