Fans lambast NBA 75th anniversary logo

NBA anniversary logo
(Image credit: NBA)

It's all but impossible to reveal a new logo without someone criticising it, but the US National Basketball Association (NBA) probably wasn't expecting such a harsh response from fans when it revealed its new commemorative logo for its 75th anniversary season.

The temporary logo keeps the NBA's colours and the existing silhouette of player Jerry West, but changes the rectangular shape to a diamond – it's the league's diamond anniversary you see. It also adds a basketball pattern behind the silhouette and the number 75 in the NBA Action typeface. But fans are seriously unimpressed by the less than radical makeover of a logo that's barely changed since 1969 (to avoid such blunders yourself, see our guide to everything you need to know about logo design).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.