It's all but impossible to reveal a new logo without someone criticising it, but the US National Basketball Association (NBA) probably wasn't expecting such a harsh response from fans when it revealed its new commemorative logo for its 75th anniversary season.
The temporary logo keeps the NBA's colours and the existing silhouette of player Jerry West, but changes the rectangular shape to a diamond – it's the league's diamond anniversary you see. It also adds a basketball pattern behind the silhouette and the number 75 in the NBA Action typeface. But fans are seriously unimpressed by the less than radical makeover of a logo that's barely changed since 1969 (to avoid such blunders yourself, see our guide to everything you need to know about logo design).
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The standard NBA logo. Click right for the anniversary logo.(Image credit: NBA)
The 75th Anniversary Season logo(Image credit: NBA)
The NBA describes the temporary logo as a "fresh take on the league’s iconic Logoman identity, based in the classic 75th Anniversary symbol – the diamond." It will be used across all content and merchandise during the 2021-2022 season from October, and it seems many fans will be happy to see the back of it after that.
The NBA has temporarily tweaked or added elements to its logo for anniversaries in the past, but its standard logo has remained largely unchanged for five decades. The current logo with the silhouette of former player Jerry West was launched in 1969, and the only change since was a slight amendment of the colours and typeface in 2017.
Fans have been crying out for it to be updated with a more recognisable player from the modern game – Kobe Bryant, LeBron James and Michael Jordan are all names that have been suggested. "They changed the logo but didn't make it Kobe?" @peeta_x asked on Twitter. "Absolutely horrible. Where the hell is Kobe. The NBA completely out of touch," @BendjiNzau tweeted.
Fans have also taken issue with the shape of the commemorative logo, with some claiming that it looks like the Superman logo, and others saying it resembles a baseball home square, creating associations with the wrong sport completely. "Diamonds are in baseball only bud," @nicklasbray tweeted.
Of course, it hasn't taken long for fans to start offering their own improvements on the design, as you can see below.
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After receiving initial backlash, the NBA has made a change to its 75th anniversary logo pic.twitter.com/E4elq8D6z6July 7, 2021
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Should be the new NBA logo🐐🙏🏾 https://t.co/C8RnJ5RMFEJuly 8, 2021
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Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.
