Do You Know Who You Are? Well – do you? If not, there's only one place you should be heading, and that is Harry Styles' new website. Type your name in, and you'll get a personalised message from the 1D teenybopper heartthrob turned flamboyant soloist (or perhaps his marketing team). The message is rounded off with TPWK ('Treat people with kindness' – one of Styles' trademark phrases), Love H (Harry).
You can see some of the Creative Bloq team's messages below. We think they're very accurate, although one of our freelancers got 'You're a bit needy, but it's OK', which he was less pleased with. He declined to screengrab.
(Image credit: Harry Styles)
Visit the site yourself for your own personalised message, and find out a deep truth about yourself that you never knew. Or make your own uber-complimentary site with a website builder!
The site is entitled DYKWYA (Do You Know Who You Are? – HS sure loves an acronym), and speculation is raging amongst fans that it's a sign a new album is about to drop. It forms part of a wider campaign that began with some cryptic billboard advertising – a number of signs bearing the message 'Do You Know Who You Are? TPWK' began popping up.
“Do You Know Who You Are? / TPWK” - A poster promoted by Columbia Records (via @monperrie) pic.twitter.com/7wdm69Ckm8October 9, 2019
So while we're partly writing this because it's Friday and it's a bit of fun, the campaign is actually pretty smart. The absence of overt branding, coupled with a drip-feed of cryptic information is a great promotional strategy that makes the most of the truly fanatical nature of Styles' fans.
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Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at T3.com, but continues to write about design on a freelance basis in her spare time.
