Has Diet Coke lost the plot?

Coca-Cola You Do You campaign
(Image credit: Coca-Cola/W+K London)

Most of us will remember those Diet Coke ads from the '90s, the ones where all the women in an office rushed to ogle a man with his top off, who happened to be drinking Diet Coke. 

Today, man ogling is back in a new spot created by Wieden + Kennedy London. This time, the women are two 'grannies', Vera and Gladys, who are sitting on the sofa scrolling through 'twinge', and texting each other about potential matches (it's not clear what phones they're using, but we'll assume they're some of the best smartphones available).

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.