YO! Sushi rebrands with a ridiculously long name

YO! sushi
(Image credit: YO!)

The Japanese restaurant chain YO! has recently rebranded its Richmond branch as YO!SushiRamenKatsuStirfryCurryBaoBurgerGyozaFriesYakisobaMochiBallsFriedChickenPopcornShrimpBeefTeriyakiChocolateBrownie! 

The new 121-character name features 17 menu items and is displayed on a monster sign that extends over 12ft. The aim is to highlight the choice of food the restaurant offers – there are over 80 dishes available (thankfully they didn't all make it to the new name). YO!'s website also announces the change, suggesting that perhaps it could become more widespread. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.