Is Holsten beer's rebrand enough to flip its fortunes?

Holsten before and after
(Image credit: Holsten/Design Bridge)

Struggling beer brand Holsten has been given a new visual identity that aims to "refresh the brand for a contemporary market". As the popularity of craft beers has soared, Hamburg's stalwart beer has lost out, as many beer drinkers assume it is mass-produced.

Design Bridge's redesign centres around reasserting the brand's authenticity in the marketplace, reconnecting it to its roots in Hamburg. The design has been handcrafted to reflect the merchant work ethic that built the port city – resulting in a new identity that rivals those found in our roundup of top packaging designs.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.