Humorous rebrand gives North Korea a loving touch

Not one to shy away from controversial or edgy projects, creative agency Snask is back with a rebrand of North Korea that explores how the country might look if it softened up a bit. The result is Love Korea, a humourous website which showcases the various ways North Korea could compromise some of its stricter policies, including radical haircut ideas, a new flag, and redesigned currency.

For the founder and creative director of Snask, Fredrik Öst, this was a dream project that has long been on his to-do list. "We've always wanted to rebrand North Korea because it's such a challenge," he explains. "To brand a country alone would be a dream, but doing North Korea means incredible challenges and opportunities.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.