ITV lets 52 different designers loose on its branding

ITV idents
(Image credit: ITV)

There's more to ITV than Broadchurch and... whatever else is on ITV. The British free-to-air channel also has a creative side, as seen in this new batch of experimental idents made by artists and designers, which start rolling out today.

These idents see the channel's logo design taken in some strange and fascinating directions. The project is part of ITV Creates, which got 52 different artists and designers play with the channel's branding.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.