Not everyone thinks the new Kia logo is a disaster

Kia logo
(Image credit: Kia)

Ah, the new Kia logo. Despite being unveiled in 2021, the updated wordmark became the most contentious design topic of last year when Google data showed that around 30,000 Google searches for 'KN car' are being made a month. But is the supposedly illegible logo as disastrous as people think?

In a new interview, a sociologist specialising in logo design trends has claimed that things perhaps aren't as bad as they seem – and in actual fact, the slightly confusing design could even be – whisper it – a good thing. (Looking for inspiration? Check out the best logos of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.