Lucozade flips its identity with refreshing new logo

Lucozade new identity
(Image credit: Lucozade/Pearlfisher)

Drinks manufacturer Lucozade has unveiled a punchy new look, unifying the brand's growing selection of sports and energy beverages. In the crowded drinks market, Lucozade stands out as a fierce contender, unifying its products to create a visually striking master brand that maintains its signature look.  

With a 97-year history, Lucozade is certainly one of the most iconic brands in the drinks sector. The small but impactful changes to the brand's identity catapult it into the contemporary drinks sphere, proving that legacy can be used to inspire a powerful brand refresh. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.