Mailchimp rebrand does away with script wordmark

Popular email marketing service Mailchimp has launched a new brand identity and design system. The rebrand comes courtesy of COLLINS, working alongside Mailchimp's in-house design team. Notably, it sees the company doing away with its much-loved script logo design in favour of a sans-serif wordmark, and introducing a cheerful yellow as its brand colour.

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.