We're totally in love with this McDonald's packaging concept

McDonald's concept packaging
(Image credit: Regina Lim)

McDonald's is known for its bold, playful and often illustration-led packaging design. But what if it was even more, well, bold, playful and ilustration-led? A stunning graphic design project imagines a more sustainable future for the Happy Meal, and we wish it was real.

Regina Lim's 'Magical Forest' project is a beautifully cohesive series of designs that incorporates storytelling, illustration and even AR and origami to create a much more playful set of packaging. (Check out our best Illustrator tutorials if you're inspired to create your own packaging design.)

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.