Is this the best use of the McDonald's logo ever?

It's near impossible to avoid those famous golden arches nowadays with McDonald's restaurants popping up everywhere and sponsoring everything (at least it feels that way). We've seen them act as everything from a logo to a beehive, but this latest stunt might be the best use for them yet. 

Leo Burnett UAE and Studio M have designed an amazing marketing stunt for the famous restaurant in Dubai, where the instantly recognisable golden arches have been transformed into a swing set. Located in Media City, Internet City, Knowledge Park and Kite Beach, the swings encourage passers-by to take some downtime and spark their inner child. While it's not so much a billboard, it wouldn't look out of place on our roundup of the best examples of billboard advertising.

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.