If Adele really is behind this cryptic ad campaign, it's genius

Kuala Lumpur and Adele's album cover.
(Image credit: Sony/AdeleDailyNet/Future)

Over the past few days, a mysterious projection has been spotted on landmarks all over the world, from the Eiffel Tower in Paris to Christ the Redeemer in Rio de Janeiro. But are these cryptic projections related to pop-sensation Adele?

If you've been wandering the streets of iconic cities over the past few days, you may have stumbled across a large projected number 30. Fans of Adele speculate that the projections are part of the campaign for her upcoming album, which might be called 30. Plastering your album title over the Empire State Building almost makes these 42 of the best billboard designs look insignificant. 

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.