NHS gets a strict new set of branding guidelines

From overworked staff to a lack of funding, the National Health Service (NHS) is beset with issues. One problem that doesn't immediately stand out though is the company's branding. Despite this, hospitals, GP surgeries and clinics across the UK have been advised to stick to a set of new branding guidelines after it was determined that the current layout was "creating confusion, and concern."

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.