That bizarre new Nike ad is all kinds of wrong

Nike ad which reads 'You can't spell Coach without K'
(Image credit: Nike)

Nike has been responsible for some of the most memorable ads of the last century, across everything from print to video. But even the most advertising-savvy brands can get it wrong sometimes – and to prove that marketing teams shouldn't always live by the 'just do it' mantra, here's a rare clanger from the company.

On its official social media channels, Nike shared an ad paying tribute to coach Mike Krzyzewski, or 'Coach K', on his retirement. How did it decide to honour the legendary coach? By displaying an appalling grasp of spelling. The best print ads of all time are often provocative, but this one is plain baffling.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.