Pantone's Colour of the Year is here (and so are the weird products)

Pantone Colour of the Year
(Image credit: Pantone)

As someone wise once said, three things are certain in life: death, taxes and the Pantone Colour of the Year. Once again, the colour authority has chosen a new hue to represent the year ahead – and this time it's Magenta. 

'Viva Magenta' (PANTONE 18-1750) is a "powerful and empowering red," designed to promote "pure joy, encouraging experimentation and self-expression without restraint." And of course, a bunch of officially licensed Viva Magenta products are now available. (Check out our guide to colour theory if you're looking for more inspiration.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.