Pantone launches a Period colour (and people are seeing red)

Colour authority Pantone isn't shy about using its colour matching system to highlight social issues and stigmas – and a bold new colour is designed to do exactly that. Made to encourage people to speak more openly about menstruating, the new colour is an original shade of red, simply titled Period.

Launched in collaboration with Swedish menstruation products brand Intimina, the "active and adventurous red hue" is intended to embolden people who menstruate "to feel proud of who they are". (Check out our colour theory guide if you're looking for more shades of inspiration.) 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.