Paramount Animation gets its own mascot and logo - after eight years of waiting

Star Skipper
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Animation companies have been using charming little clips to introduce themselves and their films for years. Just think of Pixar's hopping lamp or DreamWorks' boy lounging on a crescent moon. But now Paramount Animation has got in on the act with a new logo and mascot, which were recently revealed in a short animation.

For a company set up in 2011, the move to make a logo and mascot has been a long time coming. After all, as our guide to logo design points out, they're a crucial piece of branding that help companies connect with their audiences.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.