Ingenious new hockey league logo gives Wonder Woman vibes

PWHL logo
(Image credit: PWHL)

Designing a sports logo is fraught with danger. The Professional Women's Hockey League (PWHL) at least had the advantage that as a new league it didn't have en existing design to live up to. And it seems (mainly) to have pulled off a design that fans are happy with.

There's a lot going on in the mark, with crossing hockey sticks, a puck and a 'W' shape, and there's some hidden symbolism behind it too. Some have suggested that the optical balancing is off, but fans are comparing it favourably to the Wonder Woman logo.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.