Amazon to overshadow Black Friday with 'Prime Early Access Sale' event

A smiling woman holds several boxes of Amazon products.
(Image credit: Amazon)

Following wide-spread rumours, today Amazon has announced it will be hosting a second retail event this year, the brand new (if not brilliantly-named) Amazon Prime Early Access Sale. Perhaps in an attempt to preempt the huge retail interest in November's Black Friday November, and also maybe just because it's got stacks of products that it wants to shift, it's the first time Amazon has conducted two massive retail events in one year. It'll run from 11-12 October.

And just in case you wanted to call this Prime member-only retail event Amazon Prime Day 2, the smiling retail giant has stressed that that is not what it's called. So what can we expect from this definitely-not-Prime-Day-2 event? Well, over two days Amazon Prime subscribers can enjoy some pretty big discounts on a wide range of products, from Amazon and other brands (see, nothing like Prime Day at all!) And in classic Amazon style, there seem to be some great Prime Early Access deals already trickling in. Head over to our run down of all the best Amazon Prime deals, which we will be updating frequently in the days to come. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Beren Neale
Ecom Editor

Beren has worked on creative titles at Future Publishing for over 13 years. Cutting his teeth as Staff Writer on the digital art magazine ImagineFX, he moved on to edit several creative titles, and is currently the Ecommerce Editor on the most effective creative website in the world. When he's not testing and reviewing the best ergonomic office chairs, phones, laptops, TVs, monitors and various types of storage, he can be found finding and comparing the best deals on the tech that creatives value the most.