Renault's new Ampere logo is radically different

Renault has officially launched its planned electric vehicle spinoff Ampere, and it's unveiled the brand's logo for the first time. The design for a business that aims to "democratise EVs in Europe" references the shape of the Renault logo that we know, but it's also very different from other car logos, especially in terms of colour.

It might not immediately look like a car logo (see our article on the best car logos), but such a distinctive design could help Renault's new EV brand stand out as the EV market starts to get more competitive.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.