Starbucks' style guide reveals subtle brand refresh

Starbucks microsite screenshot
(Image credit: Starbucks)

Even if you've never set foot in a Starbucks and had your name misspelled by its baristas, chances are you can picture the coffee chain in your head. That's because it's got one of the strongest brand identities on the high street. And just like other big companies in our design style guide roundup, Starbucks has shared how its brand works, and how it's evolving.

Covering all aspects of its visual identity, such as its distinctive colour scheme, typography, and illustrations, the Starbucks Creative Expression microsite describes itself as an "overview of how the Starbucks brand comes to life".

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.