The new Umbro logo is a powerful tribute to a 100-year legacy in sport

When we think of the best sports logos, certain big global brands often come to mind. Adidas and Nike, in particular, have been dominant forces in many sports in recent years. However, some argue that the iconic British brand outclasses them both.

Umbro turns 100 this month – on 23 May, to be precise – and it's marking the occasion with a new centenary logo that celebrates its legacy. It injects a splash of colour while maintaining and emphasising the shape of the existing design. 

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.