Everyone's obsessed with this unused Ford logo design

Unused Ford logo
(Image credit: Paul Rand)

It seems like pretty much every major car manufacturer has rebranded in recent years, with most opting for a flat, simplified version of their previous logo. One brand that's bucked the trend by sticking to its existing wordmark with just a tiny change is Ford – but if it were to rebrand, it could do a lot worse than revisiting a brilliant unused design from 1966.

The logo by esteemed graphic design Paul Rand does the rounds on social media every few years, and is once again enjoying renewed appreciation on Reddit and X. Indeed, it might be one of the best logos that never was.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.