I can see why Sony decided not to use these radical logo redesigns

We all know the Sony logo. Part of the reason it's so successful is that it's barely changed over the company's more than 50 years in business. It's also exceedingly simple, with an elegant serif font that feels timeless. But things could have been very different.

Back in 1981, the Japanese corporation decided that it would update its logo to mark its 35th anniversary, and it held an international competition to find a new design. All three of the shortlisted designs would have created a brand identity very much connected to the moment (see our pick of the best new logos for redesigns that got it right).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.