Vanish has made the most powerful ad on TV

Vanish autism campaign
(Image credit: Vanish)

Brand marketing has come a long way, and perhaps nothing shows that quite like Vanish's latest ad, Me, My Autism and I ad. Created by Havas London and SMUGGLER London together with Ambitious about Autism, the Tom Hooper-directed film is like nothing we would have imagined from a stain removal brand a few years ago

The powerful documentary-style film has scooped a Diversity in Advertising Award for its faithful portrayal of autism. And it's set a standard to follow (see our pick of the best branding books for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.