Virgin Money’s new look tries to be fun (but not too fun)

While the financial services industry isn't exactly synonymous with fun, exciting or indeed 'cool' graphic design, the arrival of challenger banks like Monzo has certainly seen it move in a more creative direction. Virgin Money has now revealed a brand new identity designed to appear more friendly and approachable – but is it on the money?

The rebrand by Pentagram is designed to shift Virgin Money away from the "faceless, corporate look" of other banks, and includes a bespoke mono-linear wordmark as well as two new typefaces. (For more typographical inspiration, check out our best free fonts.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.