We can't stop watching these hypnotic McDonald's animations

Egg McMuffin animations
(Image credit: Matthieu Braccini)

Ever wondered how a McDonald's Egg McMuffin is made? To help answer this burning question, and promote its popular breakfast sandwich, McDonald's worked with its advertising partner TBWA\Paris and 3D animator Matthieu Braccini to produce a series of 15 oddly satisfying animated GIFs. And it's one of the most addictive pieces of 3D art we've seen.

In the GIFs, which have now been compiled into a supercut (below), we see how the core ingredients of an Egg McMuffin are prepared in a surreal production line. Watch as dozens of muffins roll themselves into toasters, an infinite block of bacon gets peeled, and endless cheese slices get fanned into place.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.